Create lead magnets people actually want, not another sad PDF nobody downloads.

Most lead magnets fail because they’re built backwards.

Too vague.
Too long.
Too focused on “value” instead of usefulness.

This playbook helps you create clear, specific lead magnets that attract the right people, without overbuilding or second-guessing every decision.

What this playbook helps you do

• Stop overthinking what your lead magnet should be

• Create something simple that solves one real problem

• Align your lead magnet with what you actually sell

• Build trust without giving away your entire brain

This is about clarity, not complexity.

What’s inside

You’ll get prompts that help you:

• Identify the right lead magnet idea for your business

• Define a clear promise people understand instantly

• Structure lead magnets that feel easy to consume

• Write titles, outlines, and positioning that convert

• Avoid creating something that attracts the wrong audience

Each prompt guides decisions before you open Canva or Google Docs.

Who this is for

• Business owners building or fixing a funnel

• People sick of creating “freebies” that don’t lead anywhere

• Anyone who wants leads that actually turn into customers

• Humans who want simple, not bloated

This playbook is also available in the Launch Bundle

• If you’re launching, selling, or list-building, this playbook is included in the:

  Launch Bundle
  Idea Generation + Lead Magnet + Email Expert
  👉 3 playbooks for A$67

  It’s the cleanest way to go from idea → lead → sale.

Bottom line

A good lead magnet doesn’t impress people.
It helps the right ones say yes.

This playbook helps you build one that does its job.