Ok, you’ve followed all the “expert” advice, ammiright? But you still can’t get your AI sounding human.
You’ve defined your brand voice. Tick. Created detailed prompts. Tick. Added context about your audience. Tick. Maybe you even fed your AI examples of your best writing.
And yet, somehow, the AI-generated output still reads like it was written by a very polite, very boring robot who learned English from washing machine instruction manuals.
What you may not know is that there’s a hidden switch that’s not really spoken about enough, and as a result, your prompts are missing personality.
Not brand voice. Not tone guidelines. And absolutely not a reminder to “be conversational” tacked onto the end of a 47-point instruction list.
Actual personality. The messy, specific, gloriously human details that make people think “Oh, THIS sounds like a real person talking.”
The Brand Voice Myth That’s Keeping People Stuck
I need to let you in on something that might sting a bit.
All those brand voice documents you’ve been creating? The ones that say things like “friendly, professional, approachable”? They’re not useless, exactly. But they’re also not doing what you think they’re doing.
Here’s the crux of it: Every business owner describes their brand as “friendly and professional.” Even the ones who sound nothing alike. A corporate law firm and a craft brewery might both use those exact same words, and they absolutely should NOT sound the same when they write content.
Generic descriptors create generic outputs. Your AI doesn’t know the difference between “friendly” the way a kindergarten teacher is friendly, versus “friendly” the way your mate at the pub is friendly, versus “friendly” the way Mrs Jones, who lives next door to your granny, greets you. It needs specifics. It needs personality markers.
And here’s where it gets interesting: Personality isn’t just about adjectives. It’s about the specific, quirky, utterly unique ways YOU communicate.
What Personality Actually Means (And Why Your AI’s Probably Missing It)
Think about the people you know well. Your best friend. Your sibling. That colleague who makes team meetings bearable.
You don’t recognise them because they’re “friendly and professional.” You recognise them because Sarah always starts stories with “Right, so…” and uses cooking metaphors for everything. Because Marcus swears when he’s passionate about something and uses brackets to add sidebars to his own sentences (like this, constantly). Because your business partner has strong opinions about Oxford commas and isn’t afraid to share them.
That’s personality. The specific verbal tics, pet peeves, reference points, and communication patterns that make someone unmistakably themselves.
And this…. THIS…. is what your prompts need.
When you tell your AI to “write in a friendly, professional tone,” you’re giving it the equivalent of “wear clothes.” Fundamentally and technically correct, completely unhelpful.
When you tell your AI “You’re someone who uses short, punchy sentences. You love a good metaphor but you despise corporate jargon. You’re the kind of person who’d rather say ‘rubbish’ than ‘suboptimal.’ You occasionally throw in a well-placed question to make people think, but you never ask more than one per paragraph because that’s annoying”, NOW you’re talking. These language traits make your communication unmistakably YOU.
The Personality Injection Formula (Ridiculously Simple, Massively Effective)
Here’s what not many others are teaching you about prompts: The secret isn’t longer instructions. It’s more specific character details.
I call it the Personality Injection Formula, and it works like this:
Step 1: Identify Your Verbal Fingerprint
Pull up three pieces of content you’ve written that feel completely, authentically YOU. Could be emails to clients. Social posts that got great engagement. That one blog article where you really let loose and wrote what you thought, no shits given.
Now look for patterns:
- Do you use certain phrases repeatedly?
- Are your sentences mostly short or long?
- Do you ask questions? Use metaphors? Drop in pop culture references?
- What words would you NEVER use?
- Do you use punctuation in unconventional ways, lots of dashes or ellipses?
Write these down. These are your personality markers.
Step 2: Define Your Communication Quirks
This is where it gets fun. Think about:
- Your stance on swearing (never, rarely, frequently-but-strategically? Shit yeahhhhh)
- How you handle disagreement (direct confrontation or gentle redirection?)
- Your relationship with humour (dry wit, terrible puns, no jokes in business content?)
- References you make (books, films, personal experiences, industry examples?)
One of my clients realised she always uses construction metaphors because her dad was a builder. Another noticed he structures explanations like recipes: “First this, then this, finally this.” These quirks make them recognisable.
Step 3: Build Your Personality Prompt Layer
This goes INTO your prompt, not in some separate brand doc your AI will ignore.
And, it looks something like this:
“You communicate like someone who [specific style choice]. You’re the type of writer who [specific behaviour]. You absolutely never [specific avoidance]. When you explain things, you [specific approach]. You have strong opinions about [specific topic] and you’re not afraid to share them.”
Here’s a real example from my own prompts:
“You write like someone who’s had three espressos and is genuinely excited to share what they know. You use short sentences. Sometimes fragments. You ask rhetorical questions but you answer them immediately because you hate leaving people hanging. You despise the word ‘leverage’ used as a verb and you’d rather say ‘bloody’ than ‘very.’ You use ellipses frequently… probably too frequently… but you don’t care because you like them and they work for you. You reference real client examples, but you change details to protect privacy. You never end with ‘In conclusion’ because that’s the kind of crap that robots do.”
Specific. Opinionated. Unmistakably me.
The Before & After That’ll Make You Believe
Let me show you what difference this makes.
Prompt WITHOUT personality injection: “Write a social media post about the importance of fact-checking AI content. Keep it professional and engaging.”
AI Output: “In today’s digital landscape, fact-checking AI-generated content is crucial. As businesses increasingly leverage AI tools, ensuring accuracy has become paramount. Remember to verify all AI outputs before publishing. Your credibility depends on it! #AIContent #FactChecking”
Generic. Forgettable. B-O-R-I-N-G
Could’ve been published by literally anyone.
Prompt WITH personality injection: “Write a social media post about fact-checking AI content. You communicate like someone who’s seen too many AI disasters and is trying to save people from embarrassment. You’re direct. You use real examples. You’re the type who’d rather say ‘your AI is lying to you’ than ‘accuracy verification is recommended.’ Short sentences. No hashtag vomit. Make them understand WHY this matters, not just that it does.”
AI Output: “Your AI just told someone that Rome is the capital of France.
Awkward.
This is why you fact-check every single thing before it goes live. Not most things. Everything. Because one wrong statistic in your client proposal doesn’t make you look innovative… it makes you look sloppy.
AI is brilliant. It’s also confidently incorrect approximately 15% of the time.
Treat it like an eager intern who occasionally makes things up. Trust, but verify.”
See the difference? Same information. Completely different personality. One sounds like content for content’s sake.
The other sounds like a conversation.
The Personality Elements Most Business Owners Forget
You’re probably already thinking about sentence length and word choice. Good. But there are other personality elements most people miss:
Your Default Metaphor Source: Do you explain things using sports analogies? Cooking references? Parenting examples? Tell your AI. “When explaining complex concepts, use cooking metaphors” will transform your content.
Your Reaction to Hype: Some people love enthusiastic exclamation points! Others find them deeply suspicious. Your AI needs to know which camp you’re in.
Your Storytelling Style: Do you start with the lesson and then give the example? Or do you tell the story first and land the point at the end? This structural choice is personality.
Your Relationship with Authority: Do you position yourself as the expert with answers, or the knowledgeable guide asking good questions? This shifts everything.
Your Honesty Style: Are you the “brutal truths, no sugarcoating” type, or the “gentle reality check with encouragement” type? Make this explicit.
Why This Works (The Psychology Bit)
Here’s what happens in your reader’s brain when they encounter personality-rich content:
They don’t think “This is good content.” They think “This person gets it.”
Personality creates recognition. Recognition creates familiarity. Familiarity creates trust. Trust creates sales.
When your content sounds like an actual human with opinions, preferences, and a specific way of seeing the world, people’s defences drop. They stop reading as cynical consumers and start reading as curious humans.
This is why personality-injected prompts outperform brand voice guidelines every single time. You’re not trying to sound “professional” or “engaging”, you’re trying to sound like YOU. And “you” is far more specific, interesting, and trustworthy than any generic brand adjective could ever be.
The Action Plan (Do This Today)
Stop making this complicated. Here’s what you do right now:
- Open your last five pieces of content. Find three that sound most like you.
- List your personality markers. Sentence length, favourite phrases, communication quirks, things you’d never say.
- Write one personality prompt layer. Use the formula: “You communicate like someone who… You’re the type who… You never… You always…”
- Test it. Run the same prompt twice, once with generic tone guidelines, once with your personality layer. Feel the difference.
- Refine it. Your first personality prompt won’t be perfect. It’ll be 80% better than what you had. That’s enough to start.
The businesses using AI content well right now aren’t using fancier tools or longer prompts. They’re using prompts with actual personality. They’re teaching their AI to sound unmistakably like them.
And the beautiful irony?
The more specific and human you make your prompts, the less your content sounds like AI.
Your AI is capable of reflecting your personality. You just have to introduce yourself properly.
