Here's something not many people in the AI space are saying loudly enough: The more people use AI to create content, the more valuable your voice becomes. Not because AI is bad. It isn't. I use it every single day and I teach other people to use it well. But there's a...
I once hit peak AI tool overwhelm, and added six tools to my stack in a fortnight Somewhere between downloading my fifth and sixth AI tool that week and completely forgetting what I was supposed to be doing, I realised I had a problem. AI tool overwhelm, and I had a...
Why Does AI Content Sound So Generic and Robotic? You've been using ChatGPT (or Claude) for months now. Your content calendar is finally full. Your drafts actually get finished. And yet.... Everything sounds like it was written by the same polite, impossibly helpful...
AI content repurposing is the bomb... when it's done right. You've written a solid blog post. Now you want to turn it into social content, an email, maybe a LinkedIn post. So you ask ChatGPT to "repurpose this into a LinkedIn post" and what you get back sounds like a...
Why It's Too Easy for Small Businesses Get AI Wrong (And Waste Money Doing It) Here's something many people are getting back to front: throwing money at expensive AI tools, thinking the bigger the cost, the better the output. In short, fancy won't fix bad...
Ok, you've followed all the "expert" advice, ammiright? But you still can't get your AI sounding human. You've defined your brand voice. Tick. Created detailed prompts. Tick. Added context about your audience. Tick. Maybe you even fed your AI examples of your best...
