Content Myths

Here's Why Every Post Needs a Job Description I once had a client proudly show me her content calendar. Forty-seven posts were scheduled for the month. All of them colour-coded and, I must say, very pretty and beautifully organised. But, a very big but.... very few of...

Why You're Probably Posting More and Selling Less January hits different when you run a business. The New Year energy is real. Your competitors are posting daily. Every marketing guru on LinkedIn is screaming about consistency... and, of course, you've ensured it's on...