Words and Stuff
Content Strategy for Small Business Owners: Stop Creating Posts That Are Just… There.
Here's Why Every Post Needs a Job Description I once had a client proudly show me her content calendar. Forty-seven posts were scheduled for the month. All of them colour-coded and, I must say, very pretty and beautifully organised. But, a very big but.... very few of...
The January Content Panic
Why You're Probably Posting More and Selling Less January hits different when you run a business. The New Year energy is real. Your competitors are posting daily. Every marketing guru on LinkedIn is screaming about consistency... and, of course, you've ensured it's on...
5 Ways to Juggle Multiple AI Models
(and why sticking with one model is often not enough) I think I'll long remember the lightbulb moment when it dawned on me that there was probably a better way I could use AI, and the magic of combining multiple AI models. Now, well it seems such a simple concept, I'm...
Your AI Is Lying to You: The Small Business Owner’s Guide to Catching Digital Fibs Before They Go Live
Last week, I read a true AI fact-checking horror story. While scrolling through the businessy-groups I do, there was a discussion thread that stopped me in my tracks. An experienced small business owner had been let down by ChatGPT.... and she was mortified! You see,...
AI Slop is Flooding the Internet: How Fake Content is Fooling Millions and What It Means for Your Brand
Picture this: You're scrolling through your Facebook feed (as we all do) and land on an image of Jesus Christ. Made entirely of shrimp. Getting thousands of "Amens" from people who seem genuinely moved by this crustacean saviour. You don't even resist the urge to...
Editing AI-Generated Content: 5 Steps to Making it Yours
Ever experienced the feeling when reading something... that it's just a bit off? And that it sounds at best 'pedestrian', like a robot could have written it? I know I have! As I'm an avid reader and a professional writer, you can probably imagine my ire when a few...
