Words and Stuff
AI Content Repurposing: Keep Your Voice While Scaling
AI content repurposing is the bomb... when it's done right. You've written a solid blog post. Now you want to turn it into social content, an email, maybe a LinkedIn post. So you ask ChatGPT to "repurpose this into a LinkedIn post" and what you get back sounds like a...
Affordable AI Tools Small Business Owners Can Actually Get Good Results From
Why It's Too Easy for Small Businesses Get AI Wrong (And Waste Money Doing It) Here's something many people are getting back to front: throwing money at expensive AI tools, thinking the bigger the cost, the better the output. In short, fancy won't fix bad...
The Missing Ingredient in Your AI Prompts That Makes Content Sound Human
Ok, you've followed all the "expert" advice, ammiright? But you still can't get your AI sounding human. You've defined your brand voice. Tick. Created detailed prompts. Tick. Added context about your audience. Tick. Maybe you even fed your AI examples of your best...
AI Content Collaboration Best Practices vs. Automation
Why Human-AI Collaboration Outperforms AI-Only Content Creation Want to know the bottom line about collaborating with your AI tool of choice versus letting it take over? Quite simply, it comes down to discerning use of the tool to strike the right balance between...
Content Strategy for Small Business Owners: Stop Creating Posts That Are Just… There.
Here's Why Every Post Needs a Job Description I once had a client proudly show me her content calendar. Forty-seven posts were scheduled for the month. All of them colour-coded and, I must say, very pretty and beautifully organised. But, a very big but.... very few of...
The January Content Panic
Why You're Probably Posting More and Selling Less January hits different when you run a business. The New Year energy is real. Your competitors are posting daily. Every marketing guru on LinkedIn is screaming about consistency... and, of course, you've ensured it's on...